Branding & Design Vienna

Professional Branding & Corporate Identity from Vienna

Q: What is the difference between branding and logo design?

A logo is just one part of your branding. Branding encompasses your entire brand identity: logo, colors, typography, imagery, tone of voice, values, and brand personality. The logo is the most visible element, but a strong brand is much more than just a symbol.

Q: How long does a branding project take?

A complete branding project typically takes 4-8 weeks, depending on scope. Logo design alone: 2-3 weeks. Corporate identity with brand guidelines: 4-6 weeks. Comprehensive rebranding: 8-12 weeks. We work in iterative sprints with regular review meetings.

Q: Will I receive the design files in different formats?

Yes, absolutely. You'll receive your logo and all design assets in all common formats: vector-based (AI, EPS, SVG for scalable use), high-resolution raster (PNG, JPG) for web and print, various color variants (full color, black & white, monochrome). All files belong to you after project completion.

Q: Can you also do a rebranding for our existing brand?

Yes, rebranding is one of our core competencies. Whether complete repositioning or moderate refresh – we analyze your existing brand, identify what works (and what doesn't), and develop an updated identity that makes your company future-ready without losing your brand history.

Q: How many logo concepts will I receive?

We typically present 2-3 initial logo concepts with different creative directions. After your feedback, we refine the selected concept through several iterations. We focus on quality and strategic alignment rather than quantity. Each concept is thoughtful and justified, not arbitrary.

Q: How much does logo design cost in Vienna?

Logo design costs vary greatly depending on complexity, scope, and requirements. A simple logo design starts in a different price range than a comprehensive corporate identity with brand manual. We offer solutions for every budget – from startups to established companies. In a free initial consultation, we analyze your requirements and create a customized, transparent proposal that is precisely tailored to your needs.

Strong brands emerge through thoughtful design and strategic positioning. From logo design to corporate identity to comprehensive brand guidelines – we develop visual identities that leave a lasting impression.

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What is professional branding?

Branding is more than just a pretty logo. It's the totality of all visual and emotional touchpoints with your brand. At 1.wien, we develop coherent brand identities that reflect your values, personality, and target audience – consistently across all media.

Our approach is strategic, creative, and focused on long-term differentiation. We don't just design what looks good – we develop brands that work, convince, and leave a lasting impression. From startups to enterprise: We help you build a brand that creates trust and enables growth.

Strategic Design

Design with concept and purpose

Consistency

Uniform appearance across all touchpoints

Recognition

Brands that leave a lasting impression

Our Branding Services

Comprehensive brand development from a single source

Brand Strategy & Positioning

Strategic brand development from the ground up. We define your brand vision, mission, values, personality, and target audience. Competitive analysis, positioning, messaging framework, and brand story. The strategic foundation for all design decisions.

Logo Design & Brand Mark

Professional logo design that perfectly represents your brand. From concept development through sketches to final execution. Various logo variants (full color, monochrome, icon-only) in all formats. Timeless, scalable, memorable.

Corporate Design & Identity

Development of your complete visual identity. Color palette (primary, secondary, accent colors), typography (headlines, body text, UI), imagery and photo style, graphic elements (patterns, icons, illustrations), design system for consistent application.

Brand Guidelines & Style Guide

Comprehensive brand manual for consistent application. Logo usage guidelines (sizes, spacing, prohibitions), color specifications (RGB, CMYK, HEX, Pantone), typography rules, imagery dos & don'ts. Print-ready PDF manual for internal and external partners.

Digital Design (Web & UI)

Application of your brand identity to digital media. Website design, UI/UX design for apps, social media templates, email signatures, digital assets. Responsive, accessible, conversion-optimized – and of course on-brand.

Print Design

Design of all print materials according to your CI. Business cards, letterhead, brochures, flyers, posters, packaging, trade show displays. Print preparation with correct color profiles, bleed, and resolutions. Print-ready files for your printer.

Packaging Design

Packaging design that makes your products stand out. From concept to 3D mockups to print-ready templates. Structural design, graphic design, material consulting, prototyping. For products that catch the eye and convince on the shelf.

Rebranding & Brand Refresh

Modernization of existing brands for new audiences. Analysis of status quo, identification of strengths and weaknesses, strategic realignment, visual modernization. Respect for your brand history, courage for the new. Evolution, not revolution (if desired).

A Strategic Branding Process

Structured, iterative, and client-focused

Discovery & Strategy

Comprehensive analysis of your company, target audience, and competitive environment. Workshops for brand definition, positioning, and audience segmentation. Where are you now? Where do you want to go? What makes you unique?

Concept Development

Development of 2-3 creative directions based on strategy. Mood boards, sketches, initial design approaches. Presentation and joint selection of preferred direction. Each concept with clear rationale and objectives.

Design & Refinement

Execution of selected concept. Logo variants, color palette, typography, initial applications. Iterative refinement in close coordination with you. 2-3 feedback rounds to final version.

Brand Guidelines & Assets

Creation of comprehensive brand guidelines. Documentation of all design rules, application examples for various media, asset library (logos, icons, templates). Everything you and your partners need for consistent application.

Rollout & Support

Support with rollout of your new brand identity. Implementation of website, print materials, social media, etc. Training your team in applying the guidelines. Long-term support for questions and new applications.

Flexible Branding Packages

Tailored solutions for every budget

Logo Design

2-3 weeks

Entry

Strategic logo briefing
2-3 design concepts
2 feedback rounds
Final logo files (all formats)
Color variants (color, B&W, mono)
Basic usage guidelines

Inquire

Brand Identity

4-6 weeks

Recommended

All logo services
Corporate design (colors, typography, etc.)
Imagery & graphic elements
Brand guidelines (PDF manual)
Business cards & letterhead design
Social media templates
Asset library

Schedule Consultation

Full Branding

8-12 weeks

Complete

All identity services
Comprehensive brand strategy
Extended brand guidelines
Website design
Print collateral (brochures, flyers, etc.)
Packaging design (optional)
Rollout support & team training

Start Project

Transparent pricing: Every branding project is unique. Prices vary depending on scope, complexity, and number of applications. Contact us for a customized quote. Flexible payment plans available.

Frequently Asked Questions

Everything you should know about branding

A logo is just one part of your branding. Branding encompasses your entire brand identity: logo, colors, typography, imagery, tone of voice, values, and brand personality. The logo is the most visible element, but a strong brand is much more than just a symbol.

A complete branding project typically takes 4-8 weeks, depending on scope. Logo design alone: 2-3 weeks. Corporate identity with brand guidelines: 4-6 weeks. Comprehensive rebranding: 8-12 weeks. We work in iterative sprints with regular review meetings.

Yes, absolutely. You'll receive your logo and all design assets in all common formats: vector-based (AI, EPS, SVG for scalable use), high-resolution raster (PNG, JPG) for web and print, various color variants (full color, black & white, monochrome). All files belong to you after project completion.

Brand guidelines (brand manual) are a handbook that defines how your brand should be used visually and verbally. They contain: logo usage, color palettes, typography, imagery, dos and don'ts. Essential when multiple people/agencies work on your brand or when you want to ensure consistent communication across all channels.

Yes, rebranding is one of our core competencies. Whether complete repositioning or moderate refresh – we analyze your existing brand, identify what works (and what doesn't), and develop an updated identity that makes your company future-ready without losing your brand history.

We typically present 2-3 initial logo concepts with different creative directions. After your feedback, we refine the selected concept through several iterations. We focus on quality and strategic alignment rather than quantity. Each concept is thoughtful and justified, not arbitrary.

Logo design costs vary greatly depending on complexity, scope, and requirements. A simple logo design starts in a different price range than a comprehensive corporate identity with brand manual. We offer solutions for every budget – from startups to established companies. In a free initial consultation, we analyze your requirements and create a customized, transparent proposal that is precisely tailored to your needs.

Ready for a strong brand?

Let's develop a brand identity together that convinces your target audience and differentiates your company. Schedule a free consultation and start your branding project.